Live Case

A core element of the Lisbon elective experience is a live case that allows students to immediately apply what they learned in class to a real-world problem. Sergio Rebelo and Alex Chernev run the case discussion together. We will discuss a problem facing a specific company (a top winery). The executives will outline the challenge(s) facing the company and students will work in teams to offer a solution which they would present to the management team.

So far, the following renowned producers have participated: Rita Nabeiro from Adega Mayor | Paulo Laureano from Paulo Laureano Wines | Nuno Ramilo from Ramilo wines | Jorge Serôdio Borges from Wine & Soul | Chris Blandy from Blandy’s

The live case ends with a celebration dinner at the famous golden room of the Lisbon Pousada. This room was the traditional meeting place for the ministers of the Portuguese government.